Uncategorized Cell Phone Digest | 29 May 2008 06:11 pm
Qualcomm today announced Plaza, a platform-agnostic wireless Internet service that provides a common framework for the development and support of widgets that will enable operators to provide their end users with quick and personalized access to the mobile Internet. After the introduction of Plaza, operators and developers can produce and deliver Internet-based contenQualcomm Incorporated today announced Plaza, a platform-agnostic wireless Internet service that provides a common framework for the development and support of widgets that will enable operators to provide their end users with quick and personalized access to the mobile Internet.t across their devices, in order to drive the usage of wireless data services, improve subscriber stickiness and ultimately increase operator ARPU.
Plaza is focused on enabling operators to bring more simplicity and personalization to their subscribers' mobile Internet experiences. When combined with subscriber intelligence and available device real estate, Plaza's end-to-end widget framework and user experience provides operators with a solution to drive use of the mobile Internet. An integrated marketing platform also plays a role in driving additional revenue to Plaza operators by allowing for targeted campaigns within the widget ecosystem. | |
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